Whic is better for a Buisness - PR, Adverstising or Marketing?

I believe Whether you are running a small business, starting-up company, or simply expanding into a new country or geographical area, PR could be an important tool for you. Here is what I think…

1. Credibility: Public relations holds a powerful position in the communications suite. One of the major impacts of PR is media relations, which assists you in achieving editorial coverage. People in your target market may see editorial as an independent and objective evaluation of your company. Due to the perceived objectivity of editorial coverage, PR is said to hold more credibility than other forms of marketing communication. Editorial coverage is trusted more than running an advertisement.

2. Cost Effectiveness: Public relations can be less expensive than other forms of paid communication, even if you hire an external public relations agency rather than performing this task in-house. Whilst you are paying for the services of a PR specialist, what you are achieving in the way of media coverage and changes in public perception may have otherwise cost you much more.

3. Exposure: – Media coverage achieved through PR is likely to be more extensive than that which you would achieve through advertising, given a similar budget. Specialist PR people know which media to target for which message (and often have cultivated incredible contacts), what content the media want, when to pitch them which story and what is the best way to deliver your message.

4. Flexibility: – Public relations has the benefits of being flexible in message content and being responsive to news. A skilled PR professional can turn around media releases in reaction to news or crisis situations within hours.

TWITTER AS PR TOOL

Are you actively using http://www.twitter.com to build your business? If you're not, you're probably making a huge mistake ,so you should use it as soon as possible.

Twitter, in case you're not aware, is a service where people post up to 140 character updates on topics of interest to them. Those updates go out to the people who have chosen to "follow" them.In essence, Twitter is a place where you build an audience of people who have similar interests to yours, then communicate quickly and efficiently with them.

It's taking the world by storm, growing at phenomenal rates, and more importantly, becoming a key communications element in the lives of many.I have to admit, when I first looked at Twitter, I didn't get it. I saw a bunch of people there cheerfully announcing that they were going to eat lunch, that they were having a great day, and that they had just broken up with their boyfriends. There was no way I was going to join any service that helped me to more efficiently waste time, even if it didn't cost me anything.

But my attitude, and the world of Twitter has now totally changed. I now see Twitter as a way to build a huge audience of people who know and trust me. Plus, it gives me the ability to watch what's being said about me and the products that I sell, and to quickly and easily build conversations with people who have questions or issues around those products.