Youtube in PR Compaign

There are various ways which can be adopted to use them as PR tools. However, among all PR tools, I believe YouTube can function better which can reach mass of people and Cross borders, so lets read the following:

Since February 2005 YouTube has been a popular video-sharing web site which enables users to upload and view short videos.

In July 2006 the company announced that more than 100 million videos were being watched every day and that on average some 65,000 new videos were being added every day.

It has been estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet did in 2000.

Google Inc. acquired YouTube for $US1.65 billion in 2006.

YouTube has as its slogan "Broadcast yourself". It was originally a site aimed mainly at young persons, but it now attracts a much wider audience.

YouTube has been used extensively by Democrat Senator Barack Obama in the 2008 United States presidential campaign. At the time of writing one of his speeches has attracted over 4.4 million hits - quite a remarkable effort for a political video lasting 37 minutes 39 seconds.

In Australia, during the 2007 election campaign the former Australian prime minister, John Howard, often posted his campaign videos on YouTube at five o'clock in the morning. These were clearly not aimed at the electorate; rather, they were a hugely successful device to get media exposure.

Whic is better for a Buisness - PR, Adverstising or Marketing?

I believe Whether you are running a small business, starting-up company, or simply expanding into a new country or geographical area, PR could be an important tool for you. Here is what I think…

1. Credibility: Public relations holds a powerful position in the communications suite. One of the major impacts of PR is media relations, which assists you in achieving editorial coverage. People in your target market may see editorial as an independent and objective evaluation of your company. Due to the perceived objectivity of editorial coverage, PR is said to hold more credibility than other forms of marketing communication. Editorial coverage is trusted more than running an advertisement.

2. Cost Effectiveness: Public relations can be less expensive than other forms of paid communication, even if you hire an external public relations agency rather than performing this task in-house. Whilst you are paying for the services of a PR specialist, what you are achieving in the way of media coverage and changes in public perception may have otherwise cost you much more.

3. Exposure: – Media coverage achieved through PR is likely to be more extensive than that which you would achieve through advertising, given a similar budget. Specialist PR people know which media to target for which message (and often have cultivated incredible contacts), what content the media want, when to pitch them which story and what is the best way to deliver your message.

4. Flexibility: – Public relations has the benefits of being flexible in message content and being responsive to news. A skilled PR professional can turn around media releases in reaction to news or crisis situations within hours.

TWITTER AS PR TOOL

Are you actively using http://www.twitter.com to build your business? If you're not, you're probably making a huge mistake ,so you should use it as soon as possible.

Twitter, in case you're not aware, is a service where people post up to 140 character updates on topics of interest to them. Those updates go out to the people who have chosen to "follow" them.In essence, Twitter is a place where you build an audience of people who have similar interests to yours, then communicate quickly and efficiently with them.

It's taking the world by storm, growing at phenomenal rates, and more importantly, becoming a key communications element in the lives of many.I have to admit, when I first looked at Twitter, I didn't get it. I saw a bunch of people there cheerfully announcing that they were going to eat lunch, that they were having a great day, and that they had just broken up with their boyfriends. There was no way I was going to join any service that helped me to more efficiently waste time, even if it didn't cost me anything.

But my attitude, and the world of Twitter has now totally changed. I now see Twitter as a way to build a huge audience of people who know and trust me. Plus, it gives me the ability to watch what's being said about me and the products that I sell, and to quickly and easily build conversations with people who have questions or issues around those products.

Blogging for Business

Blogging is sweeping the Internet. It’s estimated that there are at least 8 million blogs in the US alone, 32.5 million worldwide! Most of those blogs are individual diaries, but many businesses have started their own blogs.To great success!

But What Is A Blog? A blog is basically a program that, once installed on your website, enables you to simply type into a form and, when you press submit, it is automatically and immediately uploaded to the web. It's a quick and easy way to publish your content to the web.

Why (Almost) Every Business Needs A Blog:

1. Blogs make it incredibly easy to publish to the web - you simply type, press submit, and you’re done.

2. Blogs are a very inexpensive way to publish to the web - once a blog has been established, anyone, even the most technologically challenged, can create blog entries. No more paying an outside contractor an hourly rate or taking your IT guy off of his assigned tasks to do a page for you.

3. Blogging is a fast way to publish - you simply type and submit. It doesn’t take an hour to structure the page, debug the code and work it into your link system. It just happens.

4. Blogging is immediate - no more waiting a week for the programmer to get around to your site changes. You can literally react on a moment-by-moment basis with a blog, putting your point of view on a crisis or other issue for the public and press to view immediately.

5. Blogs are a great way to get your site noticed by the search engines - search engines love blog entries. Many people who have blogs have discovered that their blog entries are getting faster inclusion in the search engine, and more importantly, higher rankings on the search engines. Try it for yourself, you may be surprised! As further evidence of this, Google owns Blogger, one of the most widely used blogging tools available. Why not work with a technology that is seen by the leading search engine as important enough to actually own?

6. Blogs can be used for a wide variety of content - you don’t have to just write about one thing in a blog, the possibilities are endless.

7. You can have multiple blogs - once you’ve made the initial investment to set up and structure a blog, it’s usually very simple to add a new blog for other purposes.

8. Blogs are great for communicating within your organization - blogs don’t have to be public. They can be on intranets, behind firewalls, and/or password protected. This, plus their ease of use, makes them a great source for internal communications, project tracking, issue resolution, etc.

9. Blogs are a great way to position your company in the eyes of your customers, your industry, and the press. Blogs can be used to support whatever positioning you wish to achieve: superiority, innovation, playful, giving, environmentally concious, etc.)

10. Blogs are a great way to get your company’s content onto the sites of other people (oftentimes, your competitors!) - All blogs have a syndication feature built into them that makes it easy for you to put your content out for others to include on their websites. This means that a portion of the work you produce (usually the headline and the first few words of the copy) can be picked up by and shown on other sites. Then, when that site’s visitor clicks for more information, they show up at your site. Most good business bloggers are discovering that this feature is bringing in a substantial amount of additional traffic to their sites than they received before.And the most important reason for a business to blog?

11. Blogs convert into sales and profits - those companies who actively use blogs as part of their marketing program have discovered that blogs bring in more visitors to your website and that a high percentage of those who visit a blog, if properly influenced through that blog’s content, will actually buy from their company.

Role of Mmedia as Tools of Public Relation in Promoting Democracy

I believe media as one of the best sources of public relation since its foundation has played a crucial role in promoting democracy and building up human rights . Media both printed and electronic which are known to be the best source of public relation can help people to know what happens in the world, with their social values and plurality. In fact, information published by the media as well as public services are more responsive to people.

Media is the most effective form of governance (democracy), which enables government to play a significant role in promoting democracy. However, democracy can be seen as one of the sustainable elements of media, which are both interrelated to each other, in terms of relationship and practice.

Media plays a decisive role in a democratic society in order to link communities, cities and countries through print ( news papers) and electronic communication tools (radio, Internet and televisions) to ensure enough communications as channels and indicators of modernization which they both serve as the agent of diffusion of modern culture and development communication.